TY  - BOOK
AU  - Butler,David F.
TI  - Business planning for new ventures: a guide for start-ups and new innovations 
SN  - 9781315797304 (ebook : PDF)
PY  - 2014///
CY  - New York, N.Y.
PB  - Routledge
KW  - Business planning
KW  - New business enterprises
KW  - Management
KW  - Planning
N1  - Includes bibliographical references and index; 1. Small businesses and start-ups in the economy -- 2. The process of planning a new business venture -- 3. Developing the business idea -- 4. Planning physical resources and support systems -- 5. Planning and organising staff resources -- 6. Developing the sales and marketing strategy -- 7. Customer retention, quality systems and customer service -- 8. Planning and managing business finances -- 9. Legal and financial compliance -- 10. Implementing the start-up process -- 11. Commercialising innovations and high-growth-potential ideas -- 12. Managing intellectual property
UR  - http://www.tandfebooks.com/isbn/9781315797304
ER  -