Butler, David F. <br/><br/>
Business planning for new ventures  a guide for start-ups and new innovations /  [electronic resource] : 
David F. Butler. 
 - New York, N.Y. :  Routledge,  2014. 
 - 1 online resource (xiii, 273 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Small businesses and start-ups in the economy -- 2. The process of planning a new business venture -- 3. Developing the business idea -- 4. Planning physical resources and support systems -- 5. Planning and organising staff resources -- 6. Developing the sales and marketing strategy -- 7. Customer retention, quality systems and customer service -- 8. Planning and managing business finances -- 9. Legal and financial compliance -- 10. Implementing the start-up process -- 11. Commercialising innovations and high-growth-potential ideas -- 12. Managing intellectual property. 
<br/><br/><label>ISBN: </label>9781315797304 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>New business enterprises--Management.<br/>New business enterprises--Planning.