TY  - BOOK
AU  - Riffe,Daniel
AU  - Fico,Frederick
AU  - Lacy,Stephen
TI  - Analyzing media messages: using quantitative content analysis in research 
SN  - 9780203551691 (ebook : PDF)
PY  - 2014///
CY  - New York, N.Y.
PB  - Routledge
KW  - Content analysis (Communication)
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Statistical methods
N1  - Includes bibliographical references and indexes; 1. Introduction -- 2. Defining content analysis as a social science tool -- 3. Designing a content analysis -- 4. Measurement -- 5. Sampling -- 6. Reliability -- 7. Validity -- 8. Data analysis -- 9. Computers
UR  - http://www.tandfebooks.com/isbn/9780203551691
ER  -