Analyzing media messages using quantitative content analysis in research - Riffe, Daniel; Fico, Frederick; Lacy, Stephen, 1948- (New York, N.Y. : Routledge, 2014)
1. Introduction -- 2. Defining content analysis as a social science tool -- 3. Designing a content analysis -- 4. Measurement -- 5. Sampling -- 6. Reliability -- 7. Validity -- 8. Data analysis -- 9. Computers.
Includes bibliographical references and indexes.
Keywords: Content analysis (Communication); Mass media -- Research -- Methodology; Mass media -- Statistical methods