Riffe, Daniel. <br/><br/>
Analyzing media messages  using quantitative content analysis in research /  [electronic resource] : 
Daniel Riffe, Stephen Lacy, and Frederick Fico. 
 - New York, N.Y. :  Routledge,  2014. 
 - 1 online resource (xiv, 206 p.) :  ill. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>1. Introduction -- 2. Defining content analysis as a social science tool -- 3. Designing a content analysis -- 4. Measurement -- 5. Sampling -- 6. Reliability -- 7. Validity -- 8. Data analysis -- 9. Computers. 
<br/><br/><label>ISBN: </label>9780203551691 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Content analysis (Communication)<br/>Mass media--Research--Methodology.<br/>Mass media--Statistical methods.