TY  - BOOK
AU  - Lester,Paul Martin
TI  - Digital innovations for mass communications: engaging the user 
SN  - 9780203071816 (ebook : PDF)
PY  - 2014///
CY  - New York, Abingdon, Oxon
PB  - Routledge
KW  - Communication
KW  - Technological innovations
KW  - Mass media and technology
KW  - Mass media
N1  - Includes bibliographical references and index; section 1. Essential knowledge -- section 2. User-generated content -- section 3. Database-generated content -- section 4. Software-driven content -- section 5. Immersive experiences
UR  - http://www.tandfebooks.com/isbn/9780203071816
ER  -