Digital innovations for mass communications  engaging the user /  [electronic resource] : 
[edited by] Paul Martin Lester. 
 - New York ;  Abingdon, Oxon :  Routledge,  2014. 
 - 1 online resource (xix, 272 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>section 1. Essential knowledge -- section 2. User-generated content -- section 3. Database-generated content -- section 4. Software-driven content -- section 5. Immersive experiences. 
<br/><br/><label>ISBN: </label>9780203071816 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication--Technological innovations.<br/>Mass media and technology.<br/>Mass media--Technological innovations.