TY  - BOOK
AU  - Jacobs,D.
TI  - The cultural side of innovation: adding values 
SN  - 9781315880044 (ebook : PDF)
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Consumer behavior
KW  - Diffusion of innovations
KW  - New products
N1  - Includes bibliographical references and index; pt. 1. Building blocks -- pt. 2. Making innovation succeed
UR  - http://www.tandfebooks.com/isbn/9781315880044
ER  -