Jacobs, D. <br/><br/>
The cultural side of innovation  adding values /  [electronic resource] : 
Dany Jacobs. 
 - New York :  Routledge,  2014. 
 - 1 online resource (xviii, 214 p.) :  ill. 
 - Routledge studies in innovation, organization and technology ;  33 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. 1. Building blocks -- pt. 2. Making innovation succeed. 
<br/><br/><label>ISBN: </label>9781315880044 (ebook : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Diffusion of innovations.<br/>New products.