TY  - BOOK
AU  - Pettis,Chuck
TI  - Technobrands: how to create & use "Brand identity" to market, advertise & sell tecnology products
SN  - 0814402437
U1  - 620.0068 
PY  - 1995///
CY  - New York
PB  - Amacom
KW  - High technology
KW  - Marketing
KW  - Technological innovations
KW  - Brand name products
N1  - Includes index
ER  -