Pettis, Chuck <br/><br/>
Technobrands:  how to create & use "Brand identity" to market, advertise & sell tecnology products/ 
Chuck Pettis 
 - New York:  Amacom,  c1995 
 - xiii, 222 p.;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0814402437  $ 29.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology--Marketing<br/>Technological innovations--Marketing<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>620.0068