TY  - BOOK
AU  - Mytton,Graham
AU  - Diem,Peter
AU  - Van Dam,Piet Hein
TI  - Media audience research: a guide for professionals 
SN  - 9789351506430 (pbk)
U1  - 302.2072 23
PY  - 2016///
CY  - New Delhi
PB  - Sage Pub.
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Psychology
KW  - Social Psychology
N1  - Includes bibliographical references and index
ER  -