Mytton, Graham <br/><br/>
Media audience research :  a guide for professionals / 
Graham Mytton, Peter Diem, Piet Hein Van Dam 
 - 3rd ed. 
 - New Delhi :  Sage Pub.,  2016 
 - xvi, 281 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789351506430 (pbk)  Rs.650 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology<br/>Psychology--Social Psychology
<br/><br/><label>Dewey Class. No.: </label>302.2072