Belch, George E. <br/><br/>
Advertising and promotion:  an integrated marketing communications perspective/ 
George E. Belch & Michael A. Belch [and] Keyoor Purani 
 - 9th ed. 
 - New Delhi :  McGraw-Hill Education ,  2013 
 - xliii,1016 p. :  ill. ;  24 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9781259026850 (pbk)  Rs. 625.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1