TY  - BOOK
AU  - Paliwal,Pramod
AU  - Singh,Ramendra
AU  - Yadav,Sudhir
TI  - Case in business marketing
SN  - 9781259026560 (pbk.)
U1  - 658.802 22
PY  - 2013///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Marketing
KW  - Management
KW  - Industrial marketing
KW  - Case studies
N1  - Includes bibliographical references
ER  -