Paliwal, Pramod <br/><br/>
Case in business marketing / 
Pramod Paliwal, Ramendra Singh, Sudhir Yadav 
 - New Delhi :  Tata McGraw-Hill Education ,  2013 
 - xxii, 419 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9781259026560 (pbk.)  Rs.395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Industrial marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.802