TY  - BOOK
AU  - Wright,Ted
TI  - Fizz: harness the power of world of mouth marketing to Drive brand growth
SN  - 9789339219468(pbk)
U1  - 658.872 22
PY  - 2015///
CY  - New Delhi
PB  - McGraw-Hill Education
KW  - Communication in marketing
KW  - Branding (Marketing)
N1  - Includes  index
ER  -