Wright, Ted <br/><br/>
Fizz :  harness the power of world of mouth marketing to Drive brand growth/ 
Ted Wright 
 - New Delhi :  McGraw-Hill Education,  2015 
 - xviii, 221p ;  23 cm. 
<br/><br/> Includes  index 
<br/><br/><label>ISBN: </label>9789339219468(pbk)  Rs.470.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.872