Reddy, P. Narayana <br/><br/>
Marketing research :  contemporary approach / 
P. Narayana Reddy, G. V. R. K. Acharyulu 
 - 2nd ed. 
 - New Delhi:  Excel Books,  2011 
 - xvi, 564 p. :  28 cm. 
<br/><br/>Includes bibliographical references and index Glossary : p.535 -556 
<br/><br/><label>ISBN: </label>9788174469571 (pbk.) :  Rs. 425.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing<br/>Market analyse
<br/><br/><label>Dewey Class. No.: </label>658.83