TY  - BOOK
AU  - Sarma,Sarmistha
TI  - Consumer behaviour
SN  - 9789384588052 (pbk.)
U1  - 658.8342 23
PY  - 2015///
CY  - New Delhi
PB  - I. K. International Publishing House
KW  - Consumer behavior
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -