Sarma, Sarmistha <br/><br/>
Consumer behaviour / 
Sarmistha Sarma 
 - New Delhi :  I. K. International Publishing House,  c2015 
 - xii, 424 p. :  facsim, ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789384588052 (pbk.)  Rs.465.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8342