TY  - BOOK
AU  - Shailaja S. M.
AU  - Sadyojathappa S.
TI  - Brand management
SN  - 9789381227077(pbk.)
U1  - 568.5 22
PY  - 2011///
CY  - Saraswai Gulbarga, Haryana
PB  - Sri Siddalingeswara Prakashana
KW  - Product management
N1  - Text book for B. B.M. VI semester as per new syllabus of Gulbarga University, Gulbarga; Includes bibliographical references
ER  -