Shailaja S. M. <br/><br/>
Brand management / 
by Shailaja S. M. [and] Sadyojathappa S. 
 - Saraswai Gulbarga, Haryana :  Sri Siddalingeswara Prakashana,  ©2011 
 - viii, 242 p. ;  21 cm. 
<br/><br/> Text book for B. B.M. VI semester as per new syllabus of Gulbarga University, Gulbarga. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9789381227077(pbk.)  Rs.160.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>568.5