TY - BOOK AU - Rao,Ajit AU - Chandra,Subhash TI - The little book of big customer satisfaction measurement SN - 9788132109785 (pbk.) U1 - 658.812 22 PY - 2012/// CY - New Delhi PB - SAGE Publications India Pvt Ltd KW - Consumer satisfaction N1 - Includes bibliographical references and index ER -