Rao, Ajit, 1962- The little book of big customer satisfaction measurement / Ajit Rao, Subhash Chandra - New Delhi : SAGE Publications India Pvt Ltd, 2012 - xvi, 164 pages : ill.; 20 cm. Includes bibliographical references and index ISBN: 9788132109785 (pbk.) Rs.350.00 Subjects--Topical Terms: Consumer satisfaction Dewey Class. No.: 658.812