TY  - BOOK
AU  - Kaul,Asha
AU  - Desai,Avani
TI  - Corporate reputation decoded: building, managing and strategising for corporate excellence 
SN  - 9788132117742(pbk.)
U1  - 659.2 23
PY  - 2014///
CY  - New Delhi
PB  - SAGE
KW  - Corporate image
KW  - India
KW  - Corporations
KW  - Public relations
KW  - Organizational effectiveness
N1  - Includes bibliographical references and index
ER  -