Kaul, Asha
Corporate reputation decoded : building, managing and strategising for corporate excellence /
Asha Kaul, Avani Desai
- New Delhi : SAGE, 2014
- xix, 300 p. ; 24 cm.
Includes bibliographical references and index
9788132117742(pbk.) Rs.595.00
Corporate image--India
Corporations--Public relations--India
Organizational effectiveness--India
659.2