Kaul, Asha

Corporate reputation decoded : building, managing and strategising for corporate excellence / Asha Kaul, Avani Desai - New Delhi : SAGE, 2014 - xix, 300 p. ; 24 cm.

Includes bibliographical references and index

9788132117742(pbk.) Rs.595.00


Corporate image--India
Corporations--Public relations--India
Organizational effectiveness--India

659.2