TY  - BOOK
AU  - Arora,Richa
AU  - Mahankale,Nitin R.
TI  - Marketing research
SN  - 9788120346697(pbk.)
U1  - 658.83 22
PY  - 2013///
CY  - Delhi
PB  - PHI Learning
KW  - Marketing research
N1  - Includes bibliographical references and index; Includes glossary
ER  -