TY - BOOK AU - Carr,Gina AU - Brock,Terry TI - Klout matters: how to engage customers, boost your digital influence and raise your klout score for success SN - 9789332901735(pbk.) U1 - 658.872019 22 PY - 2014/// CY - New Delhi PB - McGraw-Hill Education (India) Private Limited KW - Electronic commerce KW - Social aspects KW - Influence (Psychology) KW - Persuasian (Psychology) KW - Internet marketing KW - Social media KW - Economic aspects N1 - Includes bibliographical references and index ER -