Kiran, Shanthi Principles of marketing : (for B.Com.II year) / Shanthi Kiran, Anantha Lakshmi - Hyderabad : Vaagdevi Publishers, 2013 - [6], 107 p. ; 24 cm. ISBN: 9788192182346 (pbk.) Rs.225.00 Subjects--Topical Terms: Marketing--Study and teaching Dewey Class. No.: 658.8007