TY  - BOOK
AU  - Tripathi,Purnendu
AU  - Mukherji,Siran
TI  - Cases on innovations in educational marketing: transnational and technological strategies 
SN  - 9781609605995
U1  - 338.43378 22
PY  - 2011///
CY  - Hershey, Pa.
PB  - Business Science Reference
KW  - Education, Higher
KW  - Marketing
KW  - Cross-cultural studies
KW  - Technological innovations
KW  - Cross cultural studies
KW  - Transnational education
N1  - Includes bibliographical references and index
ER  -