TY  - BOOK
AU  - Zichermann,Gabe
AU  - Linder,Joselin
TI  - The gamification revolution: how leaders leverage game mechanics to crush the competition 
SN  - 9781259098550
U1  - 658.4012 22
PY  - 2013///
CY  - New Delhi
PB  - McGraw-Hill Education (India) Private Limited
KW  - Customer loyalty
N1  - Includes index
ER  -