TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.,Jr
TI  - Marketing management: knowledge and skills / J. Paul Peter, James H. Donnelly, Jr
SN  - 9781259097300 (pbk.)
U1  - 658.8 22
PY  - 2013///
CY  - New Delhi
PB  - McGraw-Hill Education (India) Private Limited
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -