Peter, J. Paul <br/><br/>
Marketing management :  knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. 

 - 9th ed. 
 - New Delhi :  McGraw-Hill Education (India) Private Limited,  2013 
 - xviii,782 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781259097300 (pbk.)  Rs.675.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8