TY  - BOOK
AU  - Kelly,Louis
TI  - Beyond buzz: the next generation of word-of-mouth marketing 
SN  - 9788184050721
U1  - 658.8 22
PY  - 2011///
CY  - New Delhi
PB  - Reference Press
KW  - Communication in marketing
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -