Kelly, Louis <br/><br/>
Beyond buzz :  the next generation of word-of-mouth marketing / 
Lois Kelly 
 - New Delhi :  Reference Press,  2011 
 - xi, 228 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788184050721  Rs.850.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8