TY  - BOOK
AU  - Hovland,Roxanne
AU  - Wolburg,Joyce M.
TI  - Advertising, society, and consumer culture
SN  - 9788184050677
U1  - 306.3 22
PY  - 2011///
CY  - New Delhi
PB  - Reference Press
KW  - Consumer behavior
KW  - Consumption (Economics)
KW  - Social aspects
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -