Hovland, Roxanne <br/><br/>
Advertising, society, and consumer culture / 
Roxanne Hovland and Joyce M. Wolburg 
 - New Delhi :  Reference Press,  2011 
 - ix, 197 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788184050677  Rs.700.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumption (Economics)--Social aspects<br/>Consumer behavior--Social aspects<br/>Advertising--Social aspects
<br/><br/><label>Dewey Class. No.: </label>306.3