TY  - BOOK
AU  - Sagar,Mahim
TI  - Brand management
SN  - 9788180522833 (pbk)
U1  - 658.827 22
PY  - 2009///
CY  - New Delhi
PB  - Ane Books
KW  - Product management
KW  - Brand (Marketing)
N1  - Includes bibliographical references
ER  -