Ruddock, Andy. <br/><br/>
Investigating audiences  [electronic resource] / 
Andy Ruddock. 
 - Los Angeles, Calif. ;  London :  SAGE,  2007. 
 - 1 online resource (184 p.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781446213766 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences.<br/>Mass media--Influence.