Handbook of marketing and society  [electronic resource]. / 
Paul N. Bloom, Gregory T. Gundlach, editors. 
 - Thousand Oaks, Calif. ;  London :  SAGE,  c2001. 
 - 1 online resource (xxii, 543 p.) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781452204765 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.