TY  - BOOK
ED  - American Marketing Association
TI  - The journal of marketing
U1  -  658.8 
PY  - 1936///]-[c
CY  - New York
PB  - American Marketing Association
KW  - Marketing
KW  - Management
KW  - Periodicals
KW  - Product management
N1  - For contents see main entry
ER  -