TY  - BOOK
AU  - Varnali,Kaan
AU  - Toker,Aysegul
AU  - Yilmaz,Cengiz
TI  - Mobile marketing: fundamentals and strategy
SN  - 9780071332507
U1  - 658.872 22
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Telemarketing
N1  - Includes bibliographical references and index
ER  -