Varnali, Kaan <br/><br/>
Mobile marketing  fundamentals and strategy 
Kaan Varnali, Aysegul Toker, Cengiz Yilmaz. 
 - New Delhi :  Tata McGraw-Hill Education,  2011 
 - xii, 163 p.  :  ill.;  22 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071332507  Rs.250.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing
<br/><br/><label>Dewey Class. No.: </label>658.872