Curtin, Patricia A. 1955-

International public relations negotiating culture, identity, and power / [electronic resource] : Patricia A. Curtin, T. Kenn Gaither. - Thousand Oaks, [Calif.] ; London : SAGE, c2007. - 1 online resource (xiii, 304 p.) : ill., map.

Includes bibliographical references and index.

9781452224817 (ebook)


Intercultural communication.
Public relations.
Public relations--Cross-cultural studies.