Handbook of marketing scales  multi-item measures for marketing and consumer behavior research.  [electronic resource] : 

 - 3rd ed. /  [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. 
 - Los Angeles, [Calif.] ;  London :  SAGE,  2011. 
 - 1 online resource (xiv, 601 p.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412996761 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Research.<br/>Marketing research.