TY  - BOOK
AU  - Makkar,Urvashi
AU  - Makkar,Harinder Kumar
TI  - Customer relationship management
SN  - 0071333312(pbk.)
U1  - 658.812 22
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -