Makkar, Urvashi <br/><br/>
Customer relationship management / 
Urvashi Makkar [and] Harinder Kumar Makhar 
 - New Delhi :  Tata McGraw-Hill Education,  2012 
 - xvii, 274 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071333312(pbk.)  Rs. 350.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812