TY  - BOOK
AU  - Sugiyama,Kotaro
AU  - Andree,Tim
TI  - The dentsu way: secrets of cross switch marketing from the world's most innovative advertising agency 
SN  - 9780071332491 (pbk)
U1  - 658.8 22
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill Education
KW  - Dentsu
KW  - Advertising agencies
KW  - Japan
KW  - Management
KW  - Marketing management
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -