Sugiyama, Kotaro <br/><br/>
The dentsu way:  secrets of cross switch marketing from the world's most innovative advertising agency / 
Kotaro Sugiyama, Tim Andree 
 - New Delhi :  Tata McGraw-Hill Education ,  2011 
 - xxiv, 310 p. :  ill., maps, ports ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071332491 (pbk)  Rs. 275.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dentsu<br/>Advertising agencies--Management--Japan<br/>Marketing management<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8